Customer Relationship Management is more than just a digital technology

 

Bijan Khosravani, MBA 2004

Bijan holds an Advanced Postgraduate Diploma in Business Administration (doctoral research studies) from University of Gloucestershire (UK), an MBA from University of Bradford (UK), graduated 2004, an honors degree in International Business Administration from Wiesbaden Business School (Germany) and University of West London (UK), and an outstanding degree in German Philology from Ludwig Maximilian University in Munich (Germany). In addition, he has earned several professional certifications in international business and management studies (e.g., CRM, Project Management and Social Media Manager).

Bijan has been a consultant and academic for the past 20 years, is a Visiting Lecturer at well-known German Business Schools. He was previously a management consultant and project manager at international companies such as SAP, update.com, Axon Global, BTC, IDS Scheer, German Telecom, and many more, successfully delivering dozens of international and global business and IT projects. His key skills are as a consultant, entrepreneur, teacher and researcher. As a consultant, he developed a number of CRM, Business and IT Strategy solutions with his colleagues at different multinational companies, including AREP4CRM© and BKC’s CRM Hexagon© – developed by himself, to enable firms to gain competitive advantage from its CRM programs and business and IT project activities. As an entrepreneur, he established a number of businesses with his partners in UK and Germany. As a teacher, he has taught different management and business subjects such as CRM, strategic marketing, business development, project management, and intercultural management, among others, at Bachelor, Master and Executive MBA levels. He is a frequent keynote speaker at both academic and practitioner conferences, particularly on the topic of CRM, project management and intercultural management. As a business and management researcher, his work is widely unpublished.

His scholarly interests range widely, from customer relationship management, international strategic marketing, strategic management / business development, entrepreneurship and innovation to business and marketing strategy, and cross-cultural management.

Website:  www.bijankingly.com

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