My Placement Year as a Consumer Product Marketing Intern

This week’s guest post comes from Jasmine Chue, an International Business and Management student, currently working as a Consumer Product Trade Marketing Intern in B/S/H Home Appliances.

Applying for the placement

Before I received the placement offer, I had to send in a CV and a cover letter. I was then invited for a telephone interview interviewed by my line manager and a team member. I finally had a face-to-face interview, I was required to research on a specific range of products and present it in SWOT analysis and identify the target audience and methods to raise the brand awareness.

About the role

When I first joined the group, I was provided an intern induction about the company including all brands, Bosch Siemens, Neff and Gaggenau. I arranged meeting with managers from different departments in order to understand the work relations between departments.

I am responsible for our in-store sales team and work closely with our product trainer and the agencies on how to improve our in-store sales and brand’s in-store presence. This long-term project enables me to develop my analytical skills as I have to interpret the data and create summary breakdown data and charts tracking the accuracy of the data provided. In the meantime, I discuss with our product trainer and marketing account manager on how to improve our brand presence and have developed ideas that we have proposed to our agency to produce and display in-store.

What I’ve learned

My placement has provided an eye-opening experience to me as I took part in planning and organising our brands stand at a big national food exhibition show called BBC Good Food Show, where we sold products at the show.

Lastly, this placement has helped me to leave my comfort zone to take part in projects that might not relate to my current role, allowing me to expand my knowledge improve my communication skills while developing my networking within and outside of the business.

My advice to others

Therefore, I highly recommend students to apply for a placement, as it helps you to develop your self-awareness on understand what your passions and personal values are. This allows you to make a better decision on your future plans.

Thanks very much Jasmine. If you are interested in a placement year, now’s the time to be applying, get in touch with us to find out how we can help, and check out our internship and placement webpages for more information.