Engaging in international markets requires companies to manage activities in countries where large cultural differences often prevail. Many companies think these differences lead to only temporary difficulties in coming to terms with the various cultural habits and customs of overseas customers, agents and suppliers.These cultural differences however often lead to very different ways of doing business, which can result in high costs to companies. Research reveals that these cultural differences are one of the greatest barriers to successful international business activities. This 0.5 day workshop will focus on the skills and competences required to successfully manage across cultures.
Real world research and academic impact