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Julian Rawel

Director of Executive Education

Julian Rawel is Director of Executive Education at the School of Management. He has previously held positions of Groups Sales and Marketing Director, Eurocamp plc and Marketing Director, Royal Armouries Museum. Julian has been a non executive director of travel industry bodies ABTA and AITO. He has a BA in Geography from Leicester University and an MSc in Tourism Management from Manchester Metropolitan University. Julian is a Fellow of the Chartered Institute of Marketing and a Chartered Marketer.

Specialties:  Consumer and business marketing, Branding, General management, Management development

Latest Posts by Julian Rawel:

Earlier this month the FT debated the short-term focus of MBA teaching in top management schools and the move towards less emphasis on shareholder value as the only thing that matters. It struck me that too often MBA students have a very short-term focus when looking at the cost of an MBA and the lifetime […]

Next week, I am hosting the MBA Preview event at our Bradford campus, on Wednesday 10 July (there is still time to sign up if you are interested – see below for more information).

When should business leaders step down? I discussed this very topic recently in an interview with Chris Bond for the Yorkshire Post, following Chris Hoy’s announcement of his decision to retire from cycling. Six-time Olympic Gold medallist and general all-round cycling legend, Sir Chris Hoy, announced his retirement from cycling at a news conference in […]

The unveiling of this week’s Francis Report into the conduct of the Mid Staffordshire Foundation NHS Trust towards its patients is a shocking indictment of customer service at its worst, albeit in the form of patient care.

Amazon has been one of the stratospheric success stories of the last century, never mind decade.   Can you believe it only started in 1993?  But with every revolution there are casualties.   And last week in the UK we saw one of these, with the electronics retail chain, Comet, going into administration. As any marketing analyst […]

Julian Rawel, director of executive education and business development spokesman at Bradford University School of Management

I recently spoke at the Bradford Business Conference about whether SMEs could learn from their big business brothers.  I think they can – and here are the key themes for this. Theme 1 – I’m simply too busy to think about strategic planning   Why? Because SMEs are more likely to be highly focused on […]

What are the key challenges for business in this economy? And what does that mean for managers and the skills they need to acquire and focus on? This was the topic at an event that Bradford University School of Management held recently to launch our re-engineered Bradford executive MBA with guest speaker Keith Williams, chief […]

Standing in a queue for tickets at the Edinburgh Festival last week, my mobile kept on ringing.  Waiting to go in to see Jonathan Agnew at the Edinburgh Book Festival, the same happened.  What were both journalists and our PR agency continually calling me for? Comments on how Bradford University School of Management has been […]

This post also appears as a guest article on the Chartered Management Institute’s blog. I was recently asked by a potential client to provide some recommendations for the performance measurement by main board members of a newly appointed operating unit managing director.  It would be fairly simple, one would think, just get hold of some […]