Dr. Oluwaseun E. Olabode obtained her PhD in Marketing at the University of Leeds where she received the Dean’s Prize for Achievement for PhD and award for the best postgraduate researcher engaged in teaching. She had her Master’s degree in Business and Management (Distinction) from the University of Leeds and her undergraduate degree in Marketing (First Class Honours) from Covenant University, Nigeria.
Her main research interests are disruption, innovation, organizational strategy, organizational capabilities, and marketing management. Her work has been published in leading international scholarly journals such as International Marketing Review and has been presented at various marketing conferences such as the 2020 and 2021 AMA Winter conferences. She also serves as ad-hoc reviewer for many academic journals.
She has extensive research and teaching experience from De Montfort University, Leicester, The University of Leeds, Leeds International Study Centre, and Lagos Business School. She has also worked in various industries and organisations both at home and abroad such as Arla Foods, Touchstone Limited, Study Group UK, First Bank, Nigeria, and the University of Lagos Holding Company.
She currently facilitates modules on Interactive Services Marketing and Digital Marketing, Campaign Planning and Analytics at the University of Bradford. Her ambition is to create an enabling teaching environment for students that incorporate theoretical insights and practical knowledge on one hand and to conduct research on strategic management issues with practical relevant to various stakeholders.
Her ambition is to create an enabling teaching environment for students that incorporate theoretical insights and practical knowledge on one hand and to conduct research on strategic management issues with practical relevant to various stakeholders.
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