Sharing articles and blogs from across our global alumni community
Dr. Oluwaseun E. Olabode obtained her PhD in Marketing at the University of Leeds where she received the Dean’s Prize for Achievement for PhD and award for the best postgraduate researcher…
Hospitality (such as restaurants, cafes, and bars) is one of hardest-hit sectors by COVID-19 with just 11% of hospitality businesses being able to operate normally during the lockdown. Contact tracing…
Why do 63% of CRM initiatives in large companies (73% in SMEs) fail? In this Blog, Bijan Khosravani, MBA 2004, highlights the most common reasons for CRM project failures & explains why CRM should be treated much more than just a technology initiative.
My journey at the University of Bradford began with me not wanting to stay at Bradford University. I remember my first day, I had not packed or prepared anything for…
This sounds like one of those titles where a book sale is the call to action of this piece. Please be assured I am not trying to sell you anything,…